By Artech News ServicePublished Mar 16, 2017 12:01:54The world’s biggest coffee chain Starbucks is set to launch a nutrition-focused app for consumers and retailers in the coming months, a move that could boost the company’s global revenue and profit outlook.
The U.S. coffee giant, which has a market value of more than $70 billion, will launch the new nutritional information service, ArTech, on March 30, according to a news release.
The app will enable consumers and merchants to track calories, fiber, sodium, protein and other nutrients in their stores and to view products in their cart.
Starbucks will also provide nutrition-related information to customers in-store.
The company has been working on a new app for the past year, and the new ArTech will offer its nutritional information directly from the app, according a Starbucks spokesperson.
ArTech is a cross-platform app that will include a nutritional analytics and data analytics platform and support for in-app purchasing, according the release.
“We believe ArTech provides a unique opportunity for Starbucks to expand our nutritional information offerings and reach a wider consumer base,” said Starbucks co-founder and CEO Howard Schultz in a statement.
“With ArTech’s innovative data analytics and analytics capabilities, we will be able to provide consumers with more tailored information about the health benefits of Starbucks beverages.”
The new Artech will be available in more than 50 countries.
Starbucks’ U.K.-based operations will be included in the service.
ArTech will be made available on both the iOS and Android platforms, Starbucks said.
Starbucks is known for its health and wellness products and services.
The company has plans to launch more than 30 new health-related products in the U.T. in 2019.
Starbuck, which is part of the Starbucks Group, is headquartered in New York City.
Starbucks is the world’s fourth-largest coffee chain.
Starbucks also owns and operates a variety of food and beverage brands including KFC, Red Bull and Starbucks.