In a recent study, researchers at the University of Texas at Austin used a method called ‘informed delivery’ to determine how likely it is that a smartphone app like the ‘informed’ delivery app, is helping customers make purchases.
“If you don’t use an app that’s been in the market for a while, then the likelihood is high that you’ve already had your first notification,” said lead researcher, James H. Smith, in a press release.
“But the chance of you receiving another notification of your next delivery is actually quite low.”
“This finding is in line with previous research on informed delivery and shows that we can do better,” Smith added.
“We found that a majority of people were surprised to see their first notification when they were on the app and that their first notifications were less frequent when they turned on the notifications feature in the app.
And these results suggest that people are paying attention to their notifications and are making sure they’re getting their items when they’re ready.””
We found this to be a surprisingly strong finding, and shows how quickly people can get notifications on their devices,” Smith said.
The study found that the majority of customers did not find the app informative when they first turned on notifications, but that over time, more and more people were responding.
The researchers also found that consumers were more likely to make a purchase when the app was notified and that the more they were notified about a delivery, the more likely they were to purchase the item.
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In a recent article in the journal AppDev, researchers from the University at Buffalo used the ‘Cards and Trays’ app to survey 1,500 U.S. consumers.
Using the same methodology used by the researchers, the team found that when consumers were told they were going to receive a notification about an item in their home or at the office, they were more than twice as likely to actually receive the item in the same location, the researchers found.
The average price of the item was $32.80.
When people were told the item they were purchasing was going to arrive at the store, they also reported significantly more than 50% more confidence that they would receive the product, compared to people who were not told the delivery was happening.
Smith said the study “is a good example of how a product like the informed delivered app can be a valuable tool for people to reduce their overall transaction costs.”
He added that he hopes the results “help explain why consumers are so keen to use informed delivery.”